Our History of Brewing Mastery
(Or “How We Got To Be So Picky”.)
Birmingham, late 1800’s.
A lineage of Type A perfectionists begins.
Meet Fitz. Generation One.
We blame him for all our pickiness.
Roasting only the most premium coffee keeps Fitz up all hours.
(Granted, he is sampling most of it.)
Fitz names his brews after the world’s finest gem.
Setting the bar high, huh, Fitz?
The Next Generation of fussbuckets is born.
Make the world’s first instant? No problem.
Make it taste great? Challenge accepted.
1960’s: Some kid named Henson helps make our ads.
Pre-Kermit® perfection.
Jim Henson® is a registered trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks.
We go full Scolari roasters.
“Scolari” means “no screw-ups”.*
*Italian translation not confirmed.
We celebrate 111 years of obsessiveness.
(Then get immediately back to work.)
